Method Matters

Your music isn’t generic and your music marketing shouldn’t be either.

Marketing
Designed For
Creative Careers

Artists don’t need more exposure—they need a way to find their true fans and stay connected. At On The Savvy, we help artists build real relationships with listeners who genuinely care.

Trying to appeal to everyone connects with no one. So we focus on quality over quantity—finding and nurturing each artist's unique tribe.

We don’t chase vanity metrics or inflate streaming and social numbers. Instead, we help artists showcase their best selves and attract fanbases that grow because the connection is real.

Our approach ties everything together—from developing social content that resonates with an artist's true fans to training Meta's ad targeting AI. Building relationships with fans requires time and consistency. That kind of care is how casual listeners convert into lifelong supporters. Our system works because it’s built on trust, intention, and authenticity.

Our Specialties

Clients

Rock Paper Scissors, Inc. | DahkaBraka | Vishtèn | Keithian | Jason Wilber | Hudson Macready | Pierre James | Jentl | Jeremy Harry Harris | James Freeborn | Caley Rose | Pauli | SoulFang | Art2o | Woodshed Guitar Experience | FlipFest

Blog

Featured
Talent + Connection = Growth

I’ve been thinking a lot about what really sets successful indie artists apart, and it’s not what most people assume. It’s less about chasing streams and more about building something real with your audience. In this post, I’m breaking down the core things that actually move the needle—not the shiny distractions we all get caught up in.

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Building an Engaged Fan Community: Tips from My Experience

Stop shouting into the void. It can be tempting to focus on just reaching tons of listeners all at once, but that’s like walking up to strangers on the street and asking them to give you their number. Without context and rapport, it pretty spammy. Here’s a more effective way to build your fan base and the metrics to track success.

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How I Learned to Connect with Fans and Actually Make Money in the Music Biz

I’ve realized that the key to a sustainable music career isn’t where most artists are looking. By shifting my focus and embracing unexpected strategies, I’ve unlocked pathways to long-term success that many overlook.

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Recent Testimonials

  • JAMES FREEBORN - Singer-Songwriter

    “His insight on the industry and ads management have built a following of thousands of real people who actively engage with my music.”

  • CALEY ROSE - Billboard Charting Artist

    “I've gotten great results already with a ton of new fans, music streams, followers of my music, and signups for my email list. I'm so thankful for their work!”

  • PAULI - Pop Artist

    “Jesse is a mentor and a coach who wants to see the artists he works with succeed. He has helped walk me through proper releases and constantly finds ways to get the most out of my budget.”

  • HANNAH ROOTH - Singer Songwriter & Oasis House Concerts

    “Jesse was extremely helpful and generous, volunteering his skills to support our community event. He’s easy to work with and educates you throughout the process. Recommend!”

  • BRI OGLU - Cinematic Pop Artist

    “Great to connect with someone who understands the ad process from both a technical and artist perspective.”

  • SNUBBY J - YouTube Star & RimbaTubes Performer

    “His years of experience guided me with sound advice.”

  • JAKOB BERGER - Singer-Songwriter & Instrument Builder

    “Jesse really knows his stuff. I'm not just talking about how to create ads, but how the under-the-hood mechanics of platforms can be used to build an audience that continues to build itself. Fricken brilliant. He's one of the few people who I've met who gets that it's a long game and will put in the time to do it right, rather than just rely on gimmicks and quick fixes that don't serve anyone.”

  • MACKENZIE BROWN - Singer Songwriter

    “Saw Jesse giving some advice on a Reddit thread and decided to book one of his one on one sessions. He’s a super friendly dude, knows his stuff, and it was super helpful talking with him. “