Method Matters

Your music isn’t generic and your music marketing shouldn’t be either.

Marketing
Designed For
Music Careers

At On The Savvy, we believe in a focused approach to growing your music career. We start by understanding your goals and audience, then build customized campaigns tailored to your vision—no templates, just real strategy. With ongoing optimization, transparent reporting, and 1-on-1 support, we ensure your fanbase grows in a meaningful way, while giving you full control of the data and insights to shape your future.

Services

1-on-1 Artist Development Video Calls

Personalized video sessions to help you refine your brand, plan releases, and engage fans.

Common Topics

✓ running music like a business
✓ defining and targeting your audience
✓email list setup / growth
✓ how to nurture + grow a fanbase
✓ music released plans
✓ social media marketing strategy + audits
✓ pitching venues and press, sync agencies
✓ PR and press kits (EPK) audits

Learn More

Meta Ads

We craft personalized Meta ad campaigns tailored to each artist, helping them attract genuine fans, stay front-of-mind, and trigger organic algorithm growth on platforms like Spotify and YouTube. We also provide ongoing campaign optimizations, detailed insights, and artist development. Plus, all ads run on your Meta business account, giving you full ownership of your data.

Spotify/Audiomack Ads

We utilize both artist-specific tools and business ad formats to help musicians grow their streams and reach new audiences. We utilize Marquee and Showcase to drive listeners back to your latest releases and promote your music to active users. For broader reach, we tap into Spotify’s audio and video ad formats, offering highly engaging ad placements that target relevant audiences based on interests and behaviors.

Tailored Websites for Artists

We build your website from scratch—providing you a modern professional website designed to be the central hub for your music career. We focus on aesthetics, functionality, and easy fan interaction. Whether it’s showcasing your latest releases, tour dates, or growing your fanbase, each site is built to reflect your unique brand and optimize audience engagement.

Bio Link w/ Feature.FM

We create a customized Bio Link that connects your fans to everything they need—your latest release, tour dates, merch, and more. With Feature.FM’s advanced analytics, you’ll gain insights into fan behavior, allowing you to optimize how fans engage with your music.

Our Process

1. Discovery & Goal Setting

We start by understanding your music, goals, and target audience. Whether it’s growing your streams, boosting engagement, or promoting a release, we build a strategy around your needs.

2. Custom Audience Targeting

We don’t use templates. Instead, we research and build personalized audience groups based on your fans and potential listeners across platforms like Spotify, YouTube, and social media.

3. Campaign Setup & Execution

Once the strategy and audience are set, we create and run your ad campaigns—whether it’s on Spotify, Meta, or Audiomack—ensuring everything is aligned with your goals.

4. Ongoing Optimization

We constantly monitor your campaigns, testing different ad variations, refining targeting, and optimizing for the best performance using AI learning and data-driven insights.

5. Detailed Reporting & Strategy Sessions

You’ll receive monthly reports breaking down your ad performance, insights, and recommendations for next steps. We also offer regular strategy sessions to keep everything on track and aligned with your evolving goals.

Recent Testimonials

  • JAMES FREEBORN - Singer-Songwriter

    “His insight on the industry and ads management have built a following of thousands of real people who actively engage with my music.”

  • CALEY ROSE - Billboard Charting Artist

    “I've gotten great results already with a ton of new fans, music streams, followers of my music, and signups for my email list. I'm so thankful for their work!”

  • PAULI - Pop Artist

    “Jesse is a mentor and a coach who wants to see the artists he works with succeed. He has helped walk me through proper releases and constantly finds ways to get the most out of my budget.”

  • HANNAH ROOTH - Singer Songwriter & Oasis House Concerts

    “Jesse was extremely helpful and generous, volunteering his skills to support our community event. He’s easy to work with and educates you throughout the process. Recommend!”

  • BRI OGLU - Cinematic Pop Artist

    “Great to connect with someone who understands the ad process from both a technical and artist perspective.”

  • SNUBBY J - YouTube Star & RimbaTubes Performer

    “His years of experience guided me with sound advice.”

  • JAKOB BERGER - Singer-Songwriter & Instrument Builder

    “Jesse really knows his stuff. I'm not just talking about how to create ads, but how the under-the-hood mechanics of platforms can be used to build an audience that continues to build itself. Fricken brilliant. He's one of the few people who I've met who gets that it's a long game and will put in the time to do it right, rather than just rely on gimmicks and quick fixes that don't serve anyone.”

  • MACKENZIE BROWN - Singer Songwriter

    “Saw Jesse giving some advice on a Reddit thread and decided to book one of his one on one sessions. He’s a super friendly dude, knows his stuff, and it was super helpful talking with him. “