I’ve been thinking a lot about what really sets successful indie artists apart, and it’s not what most people assume. It’s less about chasing streams and more about building something real with your audience. In this post, I’m breaking down the core things that actually move the needle—not the shiny distractions we all get caught up in.

Stop shouting into the void. It can be tempting to focus on just reaching tons of listeners all at once, but that’s like walking up to strangers on the street and asking them to give you their number. Without context and rapport, it pretty spammy. Here’s a more effective way to build your fan base and the metrics to track success.

I’ve realized that the key to a sustainable music career isn’t where most artists are looking. By shifting my focus and embracing unexpected strategies, I’ve unlocked pathways to long-term success that many overlook.