At On The Savvy, we believe in quality over quantity—a comprehensive approach that builds a loyal fanbase rather than vanity metrics.

By providing strategic guidance, vision, and professional music marketing services, we help artists achieve significance. We assist artists in defining their target audience, building their fan base, and nurturing their unique niche.

I’m Jesse, a professional musician and the founder of On The Savvy, based in Los Angeles. I draw from my extensive experience in the music industry, including over 600 solo and band performances across the USA, and working as a publicist for films such as Jimi: All Is By My Side starring Andre 3000 and the first ever CD Baby Conference. Since then, I’ve been dedicated to helping fellow artists, bands, and agencies with their artist development and music marketing needs.

In 2017, I expanded my horizons by moving to South Korea, where I utilized my degree in English literature to teach. Upon returning to the USA, I resettled in Los Angeles to work closely with independent artists and small businesses, offering a range of services including management, coaching, and premium ads.

Quality and integrity are at the forefront of everything I do. Whether it’s consultation, campaign management, or reporting, I ensure that each aspect of our work is executed with the utmost integrity. My goal is to assist artists in building a quality fan base, prioritizing meaningful connections over inflated numbers.

In addition to my work with On The Savvy, I’m actively engaged in my own music project, Spring Owls. Our most recent crowdfunding campaign raised over $10,000 to fund the creation of our new merch, which is third-party certified eco-friendly and humane to workers.

Every campaign, artist, and goal is unique. Therefore, every marketing strategy should reflect that simple fact. Unfortunately, there’s a ton of cheap services that are mediocre at best, but more often scams at their worst.

That’s why I started On The Savvy.

You can find me rocking out a at an indie concert, laughing at a comedy show, wandering a pop-up art gallery, splashing around in waterfalls, sweating in a hot yoga class, or performing around Los Angeles.