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    View fullsize If your fanbase isn’t growing, it’s likely a branding issue. Phrases like “help me,” “support me,” “leave a tip” might seem harmless, but aren’t. They give off a vibe of desperation—implying
    View fullsize 💡Hate being the one to break this news, but serious…STOP promoting music releases! It’s no longer a best practice in the music industry. Instead, integrate releases into a comprehensive marketing strategy for your brand that focuses mor
    View fullsize 💡 Stop shouting into the void. It can be tempting to focus on reaching tons of listeners all at once. that’s like walking up to strangers on the street and asking them to give you their number. Without context and rapport, it just kinda spammy
    View fullsize 💡I’ve realized that the key to a sustainable music career isn’t where most artists are looking. By shifting my focus and embracing unexpected strategies, I’ve unlocked pathways to long-term success that many overlook.

LEARN MORE:
    View fullsize 💡Don’t Get Scammed by Surface-Level Metrics

If your main focus is on surface-level metrics like streams, likes, and follows, you’re setting yourself up to be scammed. These metrics are often misleading and too easily manipulated, giving
    View fullsize In the digital age, many artists fall into the trap of creating content primarily to please algorithms rather than their fans. While algorithms are powerful tools that can help amplify reach and target the right audiences, focusing too much on them c
    View fullsize It’s likely that you’re not doing anything wrong; the right fans for your project just haven’t found you yet.
    View fullsize 💡A professional artist starts with the fan experience, whether it involves live performances, branding, or social media marketing, and then works backwards to their creativity. 

Conversely, a hobbyist often begins with their own creative impulses,
    View fullsize 💡Think less about what fans can do for you:

Balancing self-expression with serving your audience is crucial for success as an artist. Knowing your target demographic allows you to create content that resonates with them, rather than shouting into t
    View fullsize 💡 Streams, likes, and followers don’t equal success. They are a small piece of a much larger marketing strategy and are too easily gamed. So stop wasting money paying for them. 

Instead focus on developing a real marketing plan designed to bu
    View fullsize
    View fullsize 💡 What are the 3 for sure things that entertain your audience the most?

#musicindustry #musician #engagingcontent
    View fullsize 💡 Stop looking for step-by-step guides, hacks, and quick results. Building fan loyalty is a gradual process that requires patience, content that entertains those people specially, and consist follow through. No matter what. Get curious about your id
    View fullsize 💡 Know Your Audience:
Invest time in understanding your fans’ brand preferences, habits, motivations, values, etc Utilize analytics tools and direct feedback to gain insights into what resonates with them and tailor your approach accordingly.
    View fullsize 💡 How most professional artists make money:

If an artist can’t sell tickets, merch, run successful crowdfunding, or get a synch deal…it’s unlikely they’ll have a professional career.

I spent my 20’s touring and my 30
    View fullsize 💡Focusing on building a loyal fanbase instead of chasing vanity metrics is crucial because loyal fans provide long-term support, advocacy, and engagement, leading to sustainable growth and success.

Stop wasting money on vanity metrics and start bui
    View fullsize 💡 Engagement is achieved when both your brand and what you’re creating entertain your specific niche.

Success means building relationships with fans at scale. Templates don’t help you get closer with your friends and it won’t help
    View fullsize Our focus is quality over quantity-attracting listeners that’ll spend money on merch, shows, + crowdfunding, as well as, stream more than one of our artist’s songs.

For the average artist, streaming numbers don’t translate to much
    View fullsize We don’t need more songs. We need more unique reasons to care about the music and brand an artist embodies. Songs aren’t newsworthy events like they used to be. We live in a time where we must connect and entertain listeners in more ways
    View fullsize Relationships come in many shapes and sizes. Part of being a public figure is that fans have a relationship to your brand (reputation) without knowing you personally. Good marketing gives the right people a brand they can trust and connect with. A su

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