Build your fanbase, not just digital metrics.

Just need some professional advice?

1-on-1
Career Strategy Call

$150

Common Topics
✓ running music like a business
✓ defining and targeting your audience
✓email list setup / growth
✓ how to nurture + grow a fanbase
✓ music released plans
✓ social media marketing strategy + audits
✓ pitching venues and press, sync agencies
✓ PR and press kits (EPK) audits

FAQ

Honestly, no one can guarantee a set number of streams unless they’re doing something kinda sketchy or outright guessing.

The number of streams is directly related to your song, the visual content of the ad, and the targeted audiences.

Since ads platforms are auctions, different audiences have more competition than others and costs will vary.

All that said, our ads average 2-4 streams per $1 spent.
In short, we don’t use templates or automations to deliver our services. Everything we do is customized to fit the needs of our clients individually.
Our ads campaigns:
- are each is setup from scratch to tailor fit to each client, no templates.
- influence organic algorithms on digital streaming platforms, further growing streams and followers.
- retarget people based upon their specific level of interest.
- find new listeners that are similar to the people who are already interested in your music.
- improve over time due to our data driven optimizations.
- run on your own business ads manager for the upmost data transparency.
  Meaning…you’ll be the admin of your own data.
- come with hyper detailed reports.
Not a get metrics quick scheme. We focus on quality fans more than casual listeners.
Not really.

Unlike a typical publicity campaign that requires songs be new, ads can drive streams for any song, regardless of release date.

Spotify does favor new songs in its algorithm, but nothing beats consistent engagement on a good song.
We essentially want to keep running the ad campaign that is getting the best results (champion) to cold audiences that don’t know about you. It has data on its side and is performing the way we want it to with new people.

We’ll then test a new song to see if it can beat the champion ad campaign.

Either way, the main goal of doing another campaign is to entertain the people that are already engaging right now through retargeting.
No worries, I’m happy to help.

Shoot it over to jesselacy4 (at) gmail

Recent Testimonials

JAMES FREEBORN - Singer-Songwriter

“His insight on the industry and ads management have built a following of thousands of real people who actively engage with my music.”
CALEY ROSE - Billboard Charting Artist

“I've gotten great results already with a ton of new fans, music streams, followers of my music, and signups for my email list. I'm so thankful for their work!”
PAULI - Pop Artist

“Jesse is a mentor and a coach who wants to see the artists he works with succeed. He has helped walk me through proper releases and constantly finds ways to get the most out of my budget.”
HANNAH ROOTH - Singer Songwriter & Oasis House Concerts

“Jesse was extremely helpful and generous, volunteering his skills to support our community event. He’s easy to work with and educates you throughout the process. Recommend!”
BRI OGLU - Cinematic Pop Artist

“Great to connect with someone who understands the ad process from both a technical and artist perspective.”
SNUBBY J - YouTube Star & RimbaTubes Performer

“His years of experience guided me with sound advice.”
JAKOB BERGER - Singer-Songwriter & Instrument Builder

“Jesse really knows his stuff. I'm not just talking about how to create ads, but how the under-the-hood mechanics of platforms can be used to build an audience that continues to build itself. Fricken brilliant. He's one of the few people who I've met who gets that it's a long game and will put in the time to do it right, rather than just rely on gimmicks and quick fixes that don't serve anyone.”
MACKENZIE BROWN - Singer Songwriter

“Saw Jesse giving some advice on a Reddit thread and decided to book one of his one on one sessions. He’s a super friendly dude, knows his stuff, and it was super helpful talking with him. “