Nosotros Tequila & Mezcal

A small-batch agave spirits brand that marries the Pura Vida lifestyle of Costa Rica with the rebel spirit of Mexico, blending them under the California sun. The name “Nosotros” (us/we in English) is derived from the experience of enjoying the better things in life with family, friends, and loved ones. Nosotros joined the marketplace in January 2017 and a few months later, won the San Francisco World Spirit Competition, claiming the "World's Best Tasting Tequila" title. Now they’re largest, self-distributing tequila and mezcal company in California.

Born and raised in Costa Rica, Carlos received a scholarship to Loyola Marymount University in Los Angeles. One Friday during his senior year in 2015, he was assigned a class project to sketch out a brand that had nothing to do with technology — the professor was sick of pitches for the next “Uber of x.” That night he went to a bar and realized how many people were ordering tequila, so on Monday he pitched the idea of a tequila brand built on sustainability and building meaningful relationships in the industry.

Along with marketing strategy consulting, redesign their email newsletter and write copy.