Our Savvy Fan Building method is designed to systematically attract quality music listeners who will enjoy your catalog (beyond a single song) and trigger the algorithms on Spotify, YouTube, and Apple Music. On top of that, we provide transparent reporting and ongoing artist development.
We Build Your Genuine Fan Base
Quality Over Quantity
Key Features
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Our services are aimed at boosting your organic algorithmic reach over time on multiple platforms. By systematically attracting quality listeners to your music, we trigger the organic algorithms on DSPs.
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Our tracking tools help train the Meta AI over time, making it easier for it to find people that look like your most active listeners.
This not only helps your ads effectiveness, but also lowers the cost. -
Our marketing service provides tailored ads that are designed to attract quality listeners to your music. These ads are carefully crafted to target your specific audience, maximizing your chances of attracting engaged listeners.
We also understand the importance of cost-efficiency for musicians. That’s why our marketing strategy is designed to minimize your expenses by ensuring a low cost per stream. This means that you can reach a larger number of potential listeners without breaking the bank. -
To be effective, we have to utilize all angles. These are the main three:
1) Interests Audiences - people who like or have engages with specific interests.
2) Lookalike Audiences - people who are likely to be interested in your music because they share similar characteristics to your existing fans.
Retargeting - people who already follow you, have engaged with your content, or clicked on of your ads. -
We take a scientific approach to testing the copy, video content, calls to action, audience demographics, and interests. As the results come in, we’ll be able to optimize the campaigns.
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As part of our service, we offer monthly career strategy sessions via video call with Jesse. During these sessions, he will work closely with you to develop effective marketing strategies, discuss your goals, and provide guidance to further boost your music career.
These sessions are tailored to your specific needs and are designed to help you make informed decisions for your music career. -
We believe in complete transparency when it comes to our marketing efforts. That's why we provide you with detailed and granular reports that allow you to see and understand your results. These reports provide valuable insights into the effectiveness of our campaigns and help you make informed decisions for future marketing strategies.
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Your ads will run on your own Meta business account. We believe that you should have ownership and control over your own data. By running ads on your Meta business account, you have direct access to all the valuable data and analytics forever.
Recent Testimonials
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JAMES FREEBORN - Singer-Songwriter
Premium Ads Services
Thanks to Jesse's insight on the industry and ads management, I have been able to build a following of thousands of real people who actively engage with my music. Unlike the countless accounts on Instagram and Facebook who offer bot views/streams in exchange for pay,Jesse's service finds real people who have never heard of me before but are interested in similar content. In just a few months, my daily listeners have gone from single to triple digits, which has helped so much in my ability to be taken seriously by venues when booking gigs.
Whenever I get a DM from a new listener in Turkey, Switzerland, Ireland, or anywhere around the world, I know this venture is worth the investment.
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CALEY ROSE - Billboard Charting Artist
Premium Ads Services
I always knew the meta ads backend had a ton of helpful data, but couldn't figure it out on my own. I actually found myself in tears over how frustrated it made me and prayed that I could find someone knowledgeable to help me figure this whole thing out.
Enter Jesse! I found him a month later, and he is so incredibly helpful and knowledgeable about placing fb & ig ads. I've gotten great results already with a ton of new fans, music streams, followers of my music, and signups for my email list. I'm so thankful for him and his work! -
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SNUBBY J - YouTube Star & RimbaTubes Performer
Career Strategy Sessions
Whenever I have music marketing needs, Jesse is the first person I think of. His years of experience guided me with sound advice to tell my story and deepen my connection with my established community. -
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BRI OGLU - Cinematic Pop Artist
Career Strategy Sessions
Jesse is knowledgeable and personable. :) Social media algorithms have never been my forte, it was great to connect with someone who understands the ad process from both a technical and artist perspective.
Recent Spotify Results
Algorithms on streaming platforms are triggered by quality engagement much more than random streams / follows.
Our ads result in algorithmic playlists placements, higher save rates, higher streams per listener, and long term fan growth/engagement.
FAQs
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Honestly, no one can guarantee a set number of streams unless they’re doing something kinda sketchy or outright guessing.
The number of streams is directly related to your song, the visual content of the ad, and the targeted audiences.
Since ads platforms are auctions, different audiences have more competition than others and costs will vary.
All that said, our ads average 2-4 streams per $1 spent. -
In short, we don’t use templates or automations to deliver our services. Everything we do is customized to fit the needs of our clients individually.
Our ads campaigns:
are each is setup from scratch to tailor fit to each client, no templates.
influence organic algorithms on digital streaming platforms, further growing streams and followers.
retarget people based upon their specific level of interest.
find new listeners that are similar to the people who are already interested in your music.
improve over time due to our data driven optimizations.
run on your own business ads manager for the upmost data transparency.
Meaning…you’ll be the admin of your own data.come with hyper detailed reports.
Not a get metrics quick scheme. We focus on quality fans more than casual listeners.
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Not really.
Unlike a typical publicity campaign that requires songs be new, ads can drive streams for any song, regardless of release date.
Spotify does favor new songs in its algorithm, but nothing beats consistent engagement on a good song. -
We essentially want to keep running the ad campaign that is getting the best results (champion) to cold audiences that don’t know about you. It has data on its side and is performing the way we want it to with new people.
We’ll then test a new song to see if it can beat the champion ad campaign.
Either way, the main goal of doing another campaign is to entertain the people that are already engaging right now through retargeting. -
No worries, I’m happy to help.
Shoot it over to jesselacy4 (at) gmail